🌐 What is Google Ads?
Google’s online advertising platform, Google adverts (previously Google AdWords), allows companies to place their adverts on YouTube, Google’s search engine, and partner websites.
It assists businesses in connecting with consumers who are actively looking for goods or services associated with their industry. Pay-Per-Click (PPC) advertising is when you only pay when someone clicks on your advertisement.
⚙️ How Google Ads Works – Step-by-Step
1. Establish Your Objective 🎯
- Choose the goals you have for your campaign:
- Increase the number of people who visit your website.
- Create sales or leads
- Boost awareness of your brand
2.Select the Type of Campaign You Want 📢
- Search Ads ↑ Show up as text ads in Google search results
- Display ads are displayed on partner websites as banners or graphics.
- YouTube video advertisements that appear before or during videos
- Advertising for shopping ↑ Display product listings with prices and pictures
- Promote mobile apps on all Google platforms with App Ads.
3.Choose Your Viewers 🎯
Select the audience for your adverts based on:
- Keywords (the things they look for)
- Location
- Interests, age, or gender
- Devices (desktop, mobile, etc.)
4.Establish Your Budget 💰
The amount you spend each day or each month is up to you.
You determine the highest amount you are willing to pay per click (CPC) while using Google Ads’ bidding mechanism.
5.Make Your Own Ad ✍️
- Create eye-catching advertising copy and incorporate:
- An attention-grabbing headline
- A brief explanation
- A prominent call to action (CTA), such as “Get a Quote” or “Shop Now”
6.Ranking & Ad Auction ♖️
Google conducts an auction to determine which ads appear for each search.
- Bid Amount × Quality Score = Your Ad Rank
- The amount you are willing to pay is the bid amount.
- Your ad and landing page’s quality score indicates how pertinent and helpful they are.
7.Assess and Improve 📊
Comprehensive performance data, including clicks, impressions, cost, conversions, etc., is available through Google Ads.
To get better results, you can change the ad text, bids, or keywords.
💡For Example
Your advertisement may show up at the top of Google search results if someone searches for “best chocolate cake near me” and you own a bakery.
You only pay for the click if the user visits your website after clicking on your advertisement.
🔍The Main Advantages of Google Ads
- Connect with those who are already looking for what you have to offer.
- Only pay for outcomes (conversions or clicks).
- Monitor ROI and performance in real time.
- Focus on certain places and audiences.
- Increase brand awareness right away
